Job Detail
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Job ID 146811
Job Description
Overview
Placement Type:
Temporary
Salary (USD):
$30 – $32 Per Hour
Start Date:
ASAP
This position is hybrid in Boston and requires 4 days a week in office.
Job Overview:
As a CRM Campaign Operations Coordinator, you will play a crucial role in the execution and reporting of email and SMS campaigns. This position is ideal for individuals with 1-3 years of experience and a Bachelor’s degree in marketing or a related field. The successful candidate will work in a fast-paced environment, collaborating with cross-functional teams, and demonstrating strong attention to detail.
Responsibilities:
• Provide support for the planning and execution of email & SMS campaigns – from seasonal planning through daily execution, inclusive of campaign operations management, reporting, segmentation, and ad-hoc projects.
• Lead and manage the Email channel marketing campaign execution, ensuring timely and accurate delivery, inclusive of CWS form creation, asset & copy management in Asana, AirTable management and communications, and partner with CRM Coordinator on final approval.
• Lead and manage the SMS channel marketing campaign execution, ensuring timely and accurate delivery, inclusive of Attentive platform management, asset & copy management in Asana, test sends/reviews, and partner with CRM Manager on final approval.
• Manage email proof reviews/approvals in partnership with CRM Coordinator and Site Merch.
• Compile “week ahead” SMS details to share with cross-functional partners on a weekly basis.
• Support email & SMS marketing channel reporting, inclusive of weekly and monthly data pulls and weekly analysis/insights using Tableau and Adobe Analytics.
• Support and manage audience creation process in Optimizely Data Platform and SFCC Connector in Attentive.
• Partner with CRM Manager on seasonal planning process for email & SMS campaigns, inclusive of identifying key segments & journeys, content needs, and A/B tests; support and manage GTM tracker inputs as needed.
• Support CRM Manager and Coordinator with executing and tracking performance of A/B tests on a seasonal basis.
• Partner with Email agency (Merkle) and SMS agency (Attentive) during weekly marking sync meetings.
• Collaborate with Digital and Stores cross-functional teams on Read & React campaign support; support in-season ad-hoc SMS requests based on the needs of the business (i.e. promotions, trends, moments, etc.)
• Support ad-hoc projects as necessary.
Qualifications:
• Bachelor’s degree in Marketing, Communications, or a related field (preferred).
• 1-3 years of experience in marketing, CRM campaign operations, or a related field.
• Experience with project management tools such as Asana, AirTable, or similar (preferred).
• Familiarity with Microsoft Office and Keynote.
• Detail-oriented with strong organizational and time-management skills.
• Excellent communication skills, both written and verbal.
• Ability to thrive in a fast-paced, dynamic environment.
• Eagerness to learn and adapt to new technologies and processes.
• Collaborative mindset with the ability to work effectively in a team.
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