Marketing Manager III

Overview

Can be based in Seattle, New York City, Los Angeles, San Francisco or Portland.

The client’s Cross-Channel Cross-Category Marketing (XCM) organization is looking for a Marketing Manager to lead development of audience strategy and cross-channel media for a key campaign within the Retail business line. We are looking for a candidate with a passion for building exceptional customer experiences to create and drive media and audience segmentation strategy across investments.

In this role, you will create and implement your business line’s media strategy and audience architecture to define channel approach, media plans and campaign activation. You will lead cross-channel media strategy for priority audiences and define the investment levels across channels based on business objectives, audience indices, channel best practices and R&F guardrails. You will bring a data-driven mindset to determining the optimal channel mix for audiences and business strategies, managing both media agencies and internal partners, to achieve our goals. You will work closely with campaign managers, marketing stakeholders, audience analysts, measurement partners, data science leaders, category leaders creative and content teams and our internal media team to establish and implement media best practices, define segmentation strategy across channels, develop and automate audience segments, collaborate with create rigorous analytical processes, and produce cost-effective campaigns.

The ideal candidate is a tenured marketer who is highly collaborative, but self-driven with strong bias for action and an ability to deliver on ambiguous projects in a highly matrixed environment. You will be a strategic thinker focused on business goals with strong expertise in cross-channel media strategy. While this specific role is more focused on digital and social media strategy, expertise in a broader list of channels, including TV, CTV/POLV, OOH, Radio, etc. is strongly preferred. This role requires an entrepreneur mentality to help develop and enhance audience strategy, processes and products, as well as analytic processes and innovations for advanced audience analytics. You will be resourceful and find creative solutions to complex technical and business challenges. This role will report into the Retail Media Lead, and will be an IC at this time.

Core Responsibilities
* Lead cross-channel media strategy and planning, advising leadership on the reasoning behind decisions
* Drive real-time campaign optimizations based on key KPIs and compile regular reporting from multiple sources to stakeholders, including leadership
* Manage budget and investment decisions across all media channels leveraged against your business line
* Develop an audience segmentation hypothesis and strategy aligned to business objectives and technical requirements, providing customers with a tailored multi-channel journey
* Align audience profiles/segmentation with appropriate investment strategy in partnership with planning and activation teams
* Work with audience analysts to create audience insights, align on market and audience sizing, develop segmentation strategy and create unique audiences using a variety of data sources
* Ability to navigate a highly matrixed organization and represent team with integrity and self-sufficiency
* Partner with other client media managers to leverage overall investment decisions and insights across the team in the most audience-driven expression possible
* Contribute insights to advertising portfolio strategy and investment models

Desired Skills & Experience
* 10+ years relevant professional experience in marketing, communications, audience strategy and media
* In-depth knowledge of cross-channel media strategy and experience leading complex business at an agency or or in-house with a large advertiser
* Clear understanding of media principles, planning and buying functions in the US
* Deep knowledge in auction-based media like programmatic and paid social
* Experience using industry media planning such as Nielsen, Kantar, Comscore, DCM, etc.
* Bachelor’s degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics or related field 3 – 5 years’ experience in audience and data strategy applicable to marketing and/or media
* Knowledgeable about digital data technologies and partners (1st and 3rd party data, data lakes, data clean rooms, identity solutions, CDP, Clean Room, CRM …)
* Strong analytical, critical thinking, and problem-solving skills
* Strategic Thinker & Doer
* Strong speaking and written professional communication skills
* Ability to juggle multiple priorities and excel in a lean work environment
* Self-motivated and comfortable working independently with minimal supervision
* The ability to thrive in a fast-paced and deadline-driven environment
* Growth mindset, exhibits curiosity and excitement to learn
* High sense of accountability and ownership
* Ability to work on a diverse team or with a diverse range of coworkers, the client is committed to a diverse and inclusive workplace. They are an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. 

The target hiring compensation range for this role is the equivalent of $67.34 to $74.82 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.

Our eligible talent gets access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through AquentGymnasium. 

More information on our awesome benefits: https://aquent.com/talent/talent-benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.