Marketing Media Strategist

Overview

We are looking for a Marketing Media Strategist with a passion for building exceptional customer experiences to create and drive media and audience segmentation strategies across investments. In this role, you will create and implement your business line’s media strategy and audience architecture to define channel approach, media plans, and campaign activation. You will lead cross-channel media strategy for priority audiences and define the investment levels across channels based on business objectives, audience indices, channel best practices, and R&F guardrails. You will bring a data-driven mindset to determining the optimal channel mix for audiences and business strategies, managing both media agencies and internal partners, to achieve our goals. You will work closely with campaign managers, marketing stakeholders, audience analysts, measurement partners, data science leaders, category leaders creative and content teams, and our internal media team to establish and implement media best practices, define segmentation strategy across channels, develop and automate audience segments, collaborate with create rigorous analytical processes, and produce cost-effective campaigns.

The ideal candidate is a tenured marketer who is highly collaborative, but self-driven with a strong bias for action and an ability to deliver on ambiguous projects in a highly matrixed environment. You will be a strategic thinker focused on business goals with strong expertise in cross-channel media strategy. While this specific role is more focused on digital and social media strategy, expertise in a broader list of channels, including TV, CTV/POLV, OOH, Radio, etc. is strongly preferred. This role requires an entrepreneur mentality to help develop and enhance audience strategy, processes, and products, as well as analytic processes and innovations for advanced audience analytics. You will be resourceful and find creative solutions to complex technical and business challenges. 

Core Responsibilities:

• Lead cross-channel media strategy and planning, advising leadership on the reasoning behind decisions
• Drive real-time campaign optimizations based on key KPIs and compile regular reporting from multiple sources to stakeholders, including leadership
• Manage budget and investment decisions across all media channels leveraged against your business line
• Develop an audience segmentation hypothesis and strategy aligned to business objectives and technical requirements, providing customers with a tailored multi-channel journey
• Align audience profiles/segmentation with an appropriate investment strategy in partnership with planning and activation teams
• Work with audience analysts to create audience insights, align on market and audience sizing, develop segmentation strategy, and create unique audiences using a variety of data sources
• Ability to navigate a highly matrixed organization and represent the team with integrity and self-sufficiency
• Partner with other Amazon media managers to leverage overall investment decisions and insights across the team in the most audience-driven expression possible
• Contribute insights to advertising portfolio strategy and investment models

Experience:

• Bachelor’s degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field
• 10+ years of relevant professional experience in marketing, communications, audience strategy, and media
• 3 – 5 years experience in audience and data strategy applicable to marketing and/or media
• Knowledgeable about digital data technologies and partners (1st and 3rd party data, data lakes, data clean rooms, identity solutions, CDP, Clean Room, CRM …)
• Ability to juggle multiple priorities and excel in a lean work environment
• In-depth knowledge of cross-channel media strategy and experience leading complex business at an agency or in-house with a large advertiser
• Clear understanding of media principles, planning, and buying functions in the US
• Deep knowledge of auction-based media like programmatic and paid social
• Experience using industry media planning such as Nielsen, Kantar, Comscore, DCM,etc

The target hiring compensation range for this role is $70 to $74. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.